About Me

My name is Rogan VanBellinger. I started this brand at the age of 17 and have been growing it ever since. As a lifelong lacrosse player, and with the help of my dad—a head designer at Target and someone with a sharp eye for what stands out and what feels different—we recognized a clear gap in the market. At every tournament I played in, the clothing felt generic, unstylish, and rarely something people would wear beyond that weekend. It felt like the game deserved better—so we set out to create something new.